Module 2 writing assignment | Marketing homework help

Module 2 Writing Assignment

In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in Turinitin) explain the following:

  • Explain why the customer is the cornerstone of marketing
  • Briefly explain the concepts of segmentation and targeting
  • Describe the marketing mix
  • Explain how organizations use the marketing mix (often called the four Ps) to market to their target customers
  • Explain the role of a marketing plan as a guiding document for marketing activities


Reading: The Role of the Marketing Plan

Reading: Components of the Marketing Mix


Approximately 250 words