Module 2 writing assignment | Marketing homework help

Module 2 Writing Assignment

In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in Turinitin) explain the following:

• Explain why the customer is the cornerstone of marketing
• Briefly explain the concepts of segmentation and targeting
• Describe the marketing mix
• Explain how organizations use the marketing mix (often called the four Ps) to market to their target customers
• Explain the role of a marketing plan as a guiding document for marketing activities

Book: https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/outcome-segmentation-and-targeting-introduction/

Reading: The Role of the Marketing Plan

Reading: Components of the Marketing Mix